The name of Amor means the god of love, which give me the idea to create a bow with a flower arrow. Firstly I wished the brand looked elegant and a little luxury, thus I draw some delicate pattern to make the logo have more details. However, the client thought my first version seemed to hint the brand has a long history while in fact it was just an new company and the their products were morden and young. According to the comments, I tried to simplify the design by 5 versions and the 5th version was thought to abstract and over designed so my client and I decided to come back the second one and made some delicate adjustment. Sometime we need to look backward because we may rush to a wrong way. If I found my work not good enough, it will be a good idea to think about whether I have done it too much. Finally, we got the perfect solution.